![]() Flooding does nothing to address the root causes of a dog’s behavioral issues. ![]() Moreover, these ‘quick fixes’ are temporary at best. Though it may look like the dog has calmed down or “submitted,” what’s actually happening is a physiological and psychological shutdown caused by overwhelming stress (Ziv, 2017). What Deoliveira is doing is not desensitizing the dog to its fears but flooding it with stimuli, thereby inducing an extreme stress response. To the untrained eye, it might seem like a ‘miracle cure,’ but make no mistake: this is not responsible dog training it’s showmanship disguising a flawed and harmful approach. With a flair for the dramatic, Deoliveira makes it appear as though he’s rapidly resolving complex behavioral issues. One of the most notorious methods showcased by Augusto Deoliveira, aka “The Dog Daddy,” is the technique of flooding. ![]() The Dog Daddy’s Misuse of Flooding: A Disguised Drama In this article, we will dissect the methods touted by “The Dog Daddy,” backed by credible scientific research, to expose why these practices are not only ineffective but also dangerous. And it’s not just animal welfare at stake here - the people who follow Deoliveira’s advice are also put at significant risk. His techniques do not ‘cure’ dogs they break them. I aim to shed light on the severe ethical and scientific shortcomings in the methods employed by “The Dog Daddy.” These aren’t merely methods that are unproven they are harmful techniques that pose real dangers to both dogs and their human caregivers.įrom flooding techniques to the use of prong collars and inducing learned helplessness, Deoliveira’s methods perpetuate harmful myths about dog behavior. This article is a call to action and a plea for a more nuanced understanding of dog behavior. My name is Will Bangura, a certified dog behavior consultant with over 35 years of experience committed to science-based, humane methods of dog training. However, behind this façade lies a concerning reality that pet parents and animal welfare advocates cannot afford to ignore. One such individual who has caught the public’s eye is Augusto Deoliveira, widely known as “The Dog Daddy.” With a strong social media presence and a flair for dramatic showmanship, Deoliveira portrays himself as a dog trainer who swiftly brings ‘out-of-control’ dogs to heel. In the sprawling digital landscape of pet care advice and dog training tutorials, certain figures stand out - not for their expertise or ethical approach, but for their ability to captivate an audience. The Danger Behind the Charisma – A Critical Look at The Dog Daddy’s Training Methodsīy Will Bangura, M.S., CDBC, CBCC-KA, CPDT-KA, FFCP
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